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The Chamber unveils AI-powered social media guide for entrepreneurs

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July 20, 2025 - The Manhattan Chamber of Commerce today announced the release of its new complimentary guidebook, "AI-Powered Social Media: A Practical Guide for Busy Entrepreneurs." This resource is designed to help small business owners leverage artificial intelligence (AI) tools to enhance their social media presence, improve visibility, and drive sales.

In today's competitive landscape, social media is crucial for business success, yet content creation can be time-consuming and demanding. Recognizing this challenge, the Manhattan Chamber of Commerce developed this guide to provide actionable strategies for entrepreneurs, even those who are not tech-savvy, to post faster, better, and more consistently.

The guide covers essential topics, including:

  • Choosing the Right Platforms: Advising businesses to focus on platforms where their target audience is most active and content performs best, such as Instagram & Facebook for most small businesses, YouTube for tutorials, TikTok for younger audiences, and LinkedIn for B2B professionals.
  • Utilizing AI to Save Time: Highlighting how AI tools can streamline tasks like brainstorming, writing, designing, and editing. Recommended tools for beginners include ChatGPT, Gemini, Jasper, and Copy.ai for writing; Canva and DALL-E for graphics; CapCut, InVideo, and Descript for video editing; and Meta Business Suite, Buffer, and Later for scheduling.
  • Building a Simple Content Strategy: Emphasizing the importance of a consistent and on-brand strategy to avoid burnout, suggesting the 80/20 rule (80% value, 20% promotion). AI can assist in mapping out calendars, generating post ideas, and drafting captions.
  • Scheduling Like a Pro: Explaining the benefits of AI-powered schedulers like Buffer for automatic posting at optimal times, ensuring consistency, efficiency, and cross-posting capabilities.
  • Tracking What's Working: Encouraging businesses to monitor platform insights monthly to understand post performance and key metrics such as engagement, reach, and click-throughs/conversions. AI tools can help identify patterns in data.

The guide also provides industry-specific tips for retail/e-commerce, restaurants/cafés, service providers, and consultants/B2B professionals.

"AI won't replace your voice – it amplifies it," states the guidebook, encouraging entrepreneurs to start small and leverage AI to present a polished business image even on a limited budget.

The Manhattan Chamber of Commerce is dedicated to empowering businesses and strengthening the local economy, ensuring New York remains a hub of opportunity.

The "AI-Powered Social Media: A Practical Guide for Busy Entrepreneurs" is available for download on the Manhattan Chamber of Commerce website.

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