The Chamber releases "Shop Local NYC," a digital ad to encourage New Yorkers to invest in our city by shopping at the local stores we all treasure
Thursday, October 29, 2020
Today, the Manhattan Chamber of Commerce released "Shop Local NYC," a 30-second digital ad to encourage New Yorkers to invest in our neighbors, communities and city by shopping at the local stores we all treasure. The goal is to help boost small business revenue, which has fallen citywide by 38.8% as a result of the Covid pandemic. Even though New York City is in the fourth and final phase of its reopening, consumer demand remains depressed. A recent survey by McKinsey & Company found that most Americans (64%) are not currently engaging in "normal" out-of-home activities. Approximately one in five Americans (~21%) will not do so until there is a vaccine or treatment for Covid-19.
"Health experts are signaling that an effective vaccine may not be widely available for another 8 to 12 months," said Jessica Walker, President and CEO of the Manhattan Chamber of Commerce. "New Yorkers have the power to help small businesses make it to the other side of this prolonged crisis."
The ad will be promoted on the Chamber's social media channels and shared with its membership in the hopes that others will share. It can be found here: https://www.youtube.com/watch?v=VGVMdxnk-uw
This is the second digital ad to be released as part of the Chamber's "Road to Recovery" digital series. The first ad, "Manhattan is Open," was released in early October to remind New Yorkers that local shops and restaurants in Manhattan are open and ready to serve customers.
"Foot traffic is certainly down, but there seems to be a misconception that Manhattan is a ghost town," said Walker. "With the first ad, we thought it important to dispel that myth." That ad has received more than 10,000 views on YouTube.