Manhattan Chamber of Commerce Announces One-of-a-Kind “Made In, Made For NYC” Partnership with Facebook to Support New York’s Legacy Small Businesses
Tuesday, December 4, 2018
NEW YORK – December 4, 2018 – Today, the Manhattan Chamber of Commerce announced the “Made In, Made For NYC” partnership with Facebook, a first-of-its-kind initiative that will leverage the Chamber’s expertise with New York’s business community and Facebook’s digital marketing expertise to help four iconic local businesses thrive in New York City for many years to come.
The partnership – announced at the Manhattan Chamber of Commerce’s 2018 Annual Open Meeting today at Facebook’s offices in New York – will work with The Drama Bookshop, Ray’s Candy Store, Melba’s, and Women in Need to develop digital ad campaigns. The collaboration will use Facebook’s OpenCreate platform to host “advertising hackathons” for the four businesses, where leading creative thinkers and advertisers in the city will come together to create Facebook Stories ads to help these businesses succeed in the modern economy.
“This is a tremendous opportunity to expand our stable of small business initiatives that provide continuous, hands on support to cherished, local businesses in an innovative and truly impactful way,” said Jessica Walker, President and CEO of the Manhattan Chamber. “We’re delighted to partner with Facebook to bring their digital marketing expertise – along with the talent of some of this city’s most creative advertising professionals – to support these businesses and ensure that they continue to provide New Yorkers and visiting tourists with a truly memorable experience.”
The hackathon will take place on January 17th, where creatives will be paired with one of the selected businesses and have the day to brainstorm, plan the campaign, shoot on-location video at the business and finalize production. The work will then be presented and judged at the end of the hackathon day, after which it will help expand the digital footprint of the small businesses involved.
“At Facebook, we share the Manhattan Chamber’s mission to support small businesses by bringing together technology, community, and talent,” said Shauna Sweeney, Industry Marketing and Intelligence, Facebook. “We look forward to this partnership and to expanding this and other initiatives like it in the future.”
About the “Made In, Made For” Small Business Partners
Ray's Candy Store: Established in NYC’s East Village in 1974, Ray’s Candy Store has been serving up the city’s best fries, shakes, egg creams, deep fried Oreos, beignets, and more for over four decades — 24 hours a day, 7 days a week. A treasured East Village institution, Ray’s Candy Store was voted Best Restaurant in the East Village in the inaugural Time Out Love New York Awards in 2016. At the age of 85, Ray — who still works the night shift daily — remains a beloved fixture on Avenue A and his store continues to stand the test of time with crowds lined up at the counter on any given night. And per the late Anthony Bourdain, Ray makes "a superb egg cream.”
Drama Bookshop: Established in 1917, the Drama Book Shop is New York City’s best source for theatrical works. They supply materials pertaining to every aspect of the performing arts including theatre, dance, film and television. Their shop has become an iconic meeting ground and essential service to the performing arts community — professional and aspiring artists alike. In 2011, the Drama Book Shop received a Tony Honor for Excellence in the Theatre, being the only bookshop to be honored
by the Tony Awards.
Melba's: Melba Wilson was “born, bred and buttered in Harlem” and opened Melba’s Restaurant in 2005 to serve the community she’s known so well. Her style, poise and love of entertaining have made Melba’s Restaurant a New York landmark frequented by celebrities, locals and travelers from around the world. Melba’s Restaurant was named Best Brunch for Kids by Time Out New York, and Best Soul Food by Zagat. Melba’s has also won rave reviews from publications including, but not limited to New York
Magazine, Time Out, The New Yorker, The Daily News, Zagat and Interview Magazine.
WIN (Women In Need): Win is the largest provider of shelter and supportive housing for families in New York City. Founded in 1983, Win began as a shelter for four homeless women and their combined six children. Since then, Win has widened its focus from shelter and safe housing, to critical services, and ground-breaking programs to help homeless women and their children rebuild their lives and break the cycle of homelessness.
About the Manhattan Chamber of Commerce
The Manhattan Chamber of Commerce is a powerful community of businesses -- including startups, long-time neighborhood stores, and established companies -- that help one another succeed. We do this through:
- Business development. We foster game-changing connections for our members and provide opportunities to meet future clients and customers, showcase and test products, elevate brands and enhance visibility.
- Advocacy, access and influence. We have relationships with elected officials and professionals at the highest levels -- and we offer platforms for our members to engage with them.
- Strategic guidance. We offer valuable intel, expert advice, training, mentorship and other resources to help members make strategic business decisions and advance their careers.
For additional information on the Manhattan Chamber of Commerce visit www.manhattancc.org.
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