Digital Advertising 101 - Part 2

Wednesday, June 23, 2021 12:00 PM - 1:00 PM

Digital Advertising 101 - Part 2

Small Business Tech Academy

The Manhattan Chamber of Commerce presents an exceptional webinar series that brings digital tools & strategies for small business success!

While social media posting and SEO can take a while to see results, advertising is a powerful way to find new customers quickly and can be very affordable. However, many business owners dive into Facebook ads, Instagram ads, Google ads, Bing ads, etc. without understanding how to build campaigns or allocate budgets to get the best results. As a result, significant dollars and time are wasted without a single new customer.

In this two-part event, we’ll teach you how to leverage digital advertising, when it makes sense to advertise, how to get new customers within your existing budget, how to structure your campaigns, how to track your ads and measure their performance, and which advertising channel makes the most sense for your specific kind of business.

The recording of Part 1 will be available after the event.


  • Maisha Walker, President at Message Medium