Developing A Marketing Strategy

Wednesday, August 12, 2020 2:00 PM - 3:00 PM

Developing A Marketing Strategy

This is part of the Manhattan Chamber’s PIVOT TO WIN initiative

Join The Manhattan Chamber of Commerce and TD Charitable Foundation for this engaging webinar. The goal of any small business owner is to reach the reach the right customers, with the right message, at the right time. With Digital Marketing, the goal is the same, but the tools are digital.

Digital Marketing allows small business owners to:

  • Track their content
  • Measure their impact 

By the end of this course you will have:

  • Assessed and refined your small business’s values and mission statement
  • Defined your customer using the customer persona tool
  • Defined your unique value proposition (UVP)
  • Developed and delivered your small business’s elevator pitch
  • Understood the value of digital marketing and the role of marketing data 


- Lissa M. Rivers, Vice President, Relationship Manager, Business Lending at TD Bank

- Natalie Baker-Waterman, Vice President, Store Manager at TD Bank



  • Event Sponsors

  • TD Charitable Foundation