Even small businesses need to brand themselves, in order to cut through the noise generated by their competitors and reach their prospects. Good branding makes small businesses and new businesses look larger and more established, helping them level the playing field. Attend the NAWBO NYC January Lunch & Learn: Branding for Small Businesses on January 22 between 12:00-1:00, and you will leave with the answers to these questions: • What does “branding” mean for very small businesses? • What can you do on your own to develop a brand? • How do you prioritize spending on branding with a small budget? Come learn the difference between how the big agencies do it and what you can do with a much smaller budget. About the Presenter: Lara J. Kisielewska founded Optimum Design & Consulting, a Manhattan-based graphic design firm, 26 years ago. She also co-founded Xand Marketing, a bi-coastal marketing firm for high tech, in 2005. Lara has been an active member of both the New York Chapter of the National Association of Woman Business Owners and the Graphic Artists Guild since 1992. She currently sits on the NAWBO NYC Board as a non-voting advisor and is National President of the Graphic Artists Guild. NAWBO WILL BE PROVIDING LUNCH FOR EVERYONE. Curated by Noreen Sumpter, Personal Life Coach and VP of Member Engagement. Get your time in the spotlight! Contact firstname.lastname@example.org if you're interested in being a NAWBO Lunch & Learn speaker.
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