Getting started using social networks might seem daunting. Without a clear understanding of “What’s in it for me?”, you may lack the motivation to move your marketing and communications strategy into the 21st Century. Don’t get left behind. At this panel discussion/webinar, you will hear how the viral power of social networking and email marketing can multiply your customer base and expand your personal brand. Not only will you learn why social media is worth the effort, but how to put an action plan into place so you don’t squander precious time. Specifically, a panel of seasoned communication and technology experts will discuss:
 

•  Why you don’t need to reinvent the wheel; you just need a new set of tires
•  How making “keywords” central to your communications can translate into sales
•  Lessons in leveraging article marketing, optimizing press releases, blogging, LinkedIn, Facebook and Twitter
• Cultivate client relationships through email marketing. Hits and tips for higher deliverability, better subject lines, increased open rates and using email marketing to close sales.

Moderated by Allan Fried, MCC LGBT Committee Co-Chair

Panelists:

• Amy Dean, Dean Public Relations
• Janet Handal, President Handal Associates
• Jeannette Paladino, Writer-in-Chief  Write Speak Sell
• Wendi Caplan-Carroll, Regional Development Director for Constant Contact and an Email Marketing Expert

You can attend in person or via webinar. Select your preference when registering.