Separate the Bull from the Buzz! Social Media/Networking: Real Case Studies – Campaigns that Worked and Campaigns that Bombed.

Date/Time/Location: July 16th, 8-10 at Samsung Experience, Columbus Circle Time Warner Building, NYC. (8-8:20 Lite breakfast/Networking • 8:20-9:30 Panel Discussion • 9:30-10 Networking)

Learn the 'real' deal of social media marketing. Panelists will present real case studies of campaigns that worked and ones that bombed on facebook, twitter and linkedin.

Panelists will address: (a) time investment; (b) do-it-yourself or hire someone; (c) source of idea for campaign; (d) were photos, audio and/or video part of campaign; (e) did other advertising run at the same time (radio, print, web, tv); and (f) how did they arrive at their ROI and why do they consider that a reliable metric. Then audience Q&A.

Panelists:

Michael Pilla, mQuotient

Carmina Perez, Internet Marketing Consultant 

Oz Sultan, Corporate + Digital Strategist
 

Moderator: Pattie Stone, Chairman of MCC Digital Media & Technology Committee
 

Special Guest: Ty Sullivan, Metro Cafe, speaks about their successful Twitter campaign
 

Raffle Prize: Donated by Microsoft
 

Sponsor: pattiedesign, web•print•video designers
 

Cost: $10 for MCC members, $20 for Non-MCC Members
 

Additional sponsorship opportunities available -- low cost and great exposure. Contact laura@manhattancc.org for sponsorship opportunities